MASTHEAD

These are my original designs for my music magazine masthead. Because my music magazine if of a mixed genre, I wanted to chose something they would be to imposing of a certain genre and I wanted it to be gender neutral. All 3 of my masthead ideas have a similar look; all of them are upper case to look bold, but each has a different effect. My first design is 'Revolution' is block capitols, but is in boxes to make it stand out more. At first, I thought the block design would be eye-catching and draw attention to the front cover but in the end decided it had to much of a masculine look and detracted to much from the main image (making the front cover look busy). My second design is in block capitols but this time without a border. Although it isn't as eye-catching, I think it gives a better look and is very gender neutral, but because the letters 'R' and 'O' are filled in it gives a unique look that makes the design look less simple. My third design gives off a hand drawn 'graffiti' style which although gives a different look, doesn't make as good of an impact as the first two designs because they are more ordered. Overall, I chose the second design for the reason that it looks more gender neutral and I think it would look better on the front of the magazine.

'Revolution' Magazine 5 Line Paragraph

'Revolution' magazine is a new upcoming music magazine based on new alternative music that isnt in the charts. As a magazine, we pride ourselfs in beings number one in giving our readers the lastest reviews and tour information weeks before the music/tour has been released, and give a thruthful insight into every review, giving you the information you need to know. Unlike other music magazines, which are filled with personal interviews, our magazine is completley music based.

Skills development - College Magazine

Skills development

View more PowerPoint from Emmy Bradshaw

DPS Ideas

Who?
Where?
Why?

DPS Ideas;
Photo - scrapbook style/storyboard with captions
In the view of - a journalist following the band around, with short/long qoutes from the band
(I think this gives a better 'inside' view to what the band are doing, other than an interview, I
also think it makes it more personal.
Includes information about; tour info, band info, an insight into the bands life, life on tour, how they met ect (creative writing).

Magazine Mind Map

This is my mind map for 'Revolution' magazine. Looking at my mood board, I decided I liked the looks and layout of both 'Q' and 'NME' magazine. Overall, I wanted the front cover to be more focused on the main image and have little writing the front of the magazine; other than the masthead, some cover stories, the double page spread and the story from the main image. I think that this would give the front cover a sophisticated look, and would be gender neutral, unlike magazine such as 'Kerrang!, which has a lot of effects and writing covering the front of the magazine giving is a rock/grunge effect. The contents page for 'Revolution magazine' I also wanted to keep simple and sophisticated; a lot of white space with the contents information linking with pictures on the page, which is similar to the DPS. I also wanted the colour scheme to link throughout the magazine like 'Q' and 'NME'.

'Revolution" magazine front cover

This is the design for the front cover of 'Revolution' magazine. I wanted the front cover to look simple, and not as busy as magazine such as 'Kerrang!'. By having little cover stories on the front cover, it also means the person buying the magazine is more focused on the main image, and with the right colour scheme to draw in people attention I think it will look very effective and sophisticated. The shaded boxes on the front cover represent sections, so in the overall design will just be writing floating over the main background image. Underneath the masthead, in a small line will explain what the magazine is about. I wanted the masthead to be big and bold at the top of the page to draw peoples attention and make it more obvious. Because the magazine is of a mixed genre I needed to pick a colour that draws attention to the front cover but is gender neutral. Other magazine like 'NME' and 'Q' usually have a colour scheme of White, Red, and Black, but some special copies of 'NME' have bright neon looking colour (such as the cover with Jimmy Hendrix on the front), which is more of a unique look I want to go for.

'Revolution' magazine contents page

This is the design for the contents page of 'Revolution' magazine. Like 'NME' magazine, I wanted my contents page to not look to busy, and be clear to read. I decided to have either a title or the magazine masthead clear at the top of the page, and then pictures dotted about the page with writing directly underneath each picture clearly stating what each article is about. There would also be a lot of white space on the page to make it look simple and easy to read. There would also be a section at the top left hand of the page for information about the magazine/ editorial letter or even a quote from one of the main features for the magazine. I like this idea, although it means I can't fit many stories onto the page and most likely, in most magazine the pictures would be for the features, and I haven't drawn in a dedicated section for the regulars, so It might be something I have to re design. I want the contents page overall to look similar to NME but I think I need to think of something to make it original to my magazine and perhaps something more quirky (like a background) to show of design features and make it look more interesting.

'Revolution' magazine DPS

This is my design for 'Revolution' magazines DPS. I wanted to have images mainly on the left hand page and text on the right with a big title and drop cap at the begging of the article.

Revolution Masthead Ideas

These are my original designs for my music magazine masthead. Because my music magazine if of a mixed genre, I wanted to chose something they would be to imposing of a certain genre and I wanted it to be gender neutral. All 3 of my masthead ideas have a similar look; all of them are upper case to look bold, but each has a different effect. My first design is 'Revolution' is block capitols, but is in boxes to make it stand out more. At first, I thought the block design would be eye-catching and draw attention to the front cover but in the end decided it had to much of a masculine look and detracted to much from the main image (making the front cover look busy). My second design is in block capitols but this time without a border. Although it isn't as eye-catching, I think it gives a better look and is very gender neutral, but because the letters 'R' and 'O' are filled in it gives a unique look that makes the design look less simple. My third design gives off a hand drawn 'graffiti' style which although gives a different look, doesn't make as good of an impact as the first two designs because they are more ordered. Overall, I chose the second design for the reason that it looks more gender neutral and I think it would look better on the front of the magazine.

Reader Profile

Mood Board

My mood board consists of images from NME and Q magazine. I chose these two magazine because I think they both use colour and layout very effectively, which is something I want to enturpret into the style of my magazine. The colour schemes of both magazines usually consist of red, white and black, which is eyecatching and links well with the bold writing placed on the front cover. This technique is used on the top left hand NME over, to draw attention to the picture of Amy Winehouse on the front cover, and makes the front cover more interesting to look at (unlike magazine such as Kerrang!, that subsitute a good clear layout and colour scheme for there magazine with good background and masthead effects).

The way that the contents page for NME is layed out is simple but effective. It contains a lot of white space, but it is clear to read about the articles and contains pictures directly above to give the reader a better idea what the article is about. Both magazines DPS are also pretty simple, and contain clear images of the artists giving an idea about the article.

How does 'Uncut' magazine reach its target audience?

http://www.slideshare.net/EmmyBradshaw/uncut-magazine

Magazine Mastheads: 'Kerrang!' and 'NME'

The genre for 'NME' magazine is mixed, because the magazine consists of music topics on; rock, indie, rap and hip-hop. The masthead colours are black, red and white, and the font is in bold upper case which helps it stand out. The masthead is also very neautral because they dont want their audience to think the magazine is for a certain type of music e.g (if the magazine had spikes or cracks, like 'Kerrang!' people would assume the magazine if of a rock genre). Also the colours of red, white and black are very unisex, unlike 'Smash Hits' magazine, which usually has a pink logo. When the magazine was first released in 1952, the logo was similiar to what it is now. Although the font is more curly and links to more 'pop' related music which was revelent at the time, the masthead is still in bold letters. This shows that when they changed the masthead (when the magazine started to print in colour) they still wanted people to recognise it but changed it to a bolder font because the music they wrote about was a lot more mixed than in 1952. The abreviated version of 'New Musical Express' to 'NME' also makes it more eyecatching, simpler to read, and looks nicer overall on the front cover.

The genre for 'Kerrang!' magazine is rock, which is definetley shown in the mastheads of both new and old covers. The first copy of 'Kerrang!', printed in 1981, is also very similar to the masthead on 'Kerrang!' magazine today. The font is tilted slighty, in a bright red to attract and also helps because there isnt a lot of colour on the front cover of the magazine. Like 'NME', because the magazine is so popular, when 'Kerrang!' decided to change the design of the masthead they still kept to the same style/font to make is easy to recognise by its target audience. Because of technology, the current 'Kerrang!' masthead has certain effects on it to make it more appealing to the target audience and to help them get an idea of what type of genre the magazine is for, but also to make it look better on the front cover. The masthead changed from a bright red to black/white, but is still eyecatching because of its boldness and the effects make it look like broken glass giving a messy 'grunge' effect. Although the mastheads didnt change much, they still give an effect and idea of what the kind of rock music there was at the time. The first masthead giving a 'glam rock' feeling, and the current masthead giving a punk rock feeling.

How does the journalist use written language to appeal to the target audience?

‘How does the journalist use written language to appeal to the target audience?’

The journalist uses written language to appeal to the target audience by writing in a colloquial style using small quotes that are dotted around the second page of the article. Although the style is rather chatty, he uses technical words such as ‘rapport’.

‘What specific words are used?’

The writer uses words such as; fanatical, rapport (two or more people who feels in sync), eligible, garment

‘What is the overall tone and register of the article?’

The overall tone of the article is quite upbeat, because the writer describes the gig as ‘non-threatening’ and that ‘it was like the pope had come to town’…..

‘Would the words appeal to the target audience?’

The target audience for the article would usually be very sophisticated, between the ages of 25-40 so they could understand words such as 'rapport'.

‘What direct quotes are used and why?’

There are direct quotes from the writer so that the reader can hear about the experience from someone who was actually there, although it makes the article very opinionated. ‘My favourite shots are….’ And ‘If he could just get Morrissey to look at him, it was going to be his moment of glory…’

‘What descriptive language is used and why?’

The writer describes Morrissey and the way his fans act around him in a religious way by using words such as ‘fanatical’ and ‘glory’. He also says things such as ‘Everyone wanted to touch the hem of his garment’ which links with references to Jesus in the Bible, or people getting ‘healed’ if they were able to touch him.

‘How are the key design features within the article?’

The key design features mostly consist of pictures and text, mainly so at the begging of the article people are instantly familiar with the artists the article is about, also the image may link to the cover story. The second page consitsts of mainly pictures with text (quotes) pointing to the images explaining the writers experience and the point of the image. The images make the text more interesting and makes the article almost 'easier to digest', especially if the reader isnt familiar with 'the smiths'.

Uncut Magazine

The front cover of 'Uncut' magazine shows a black and white picture of Jimmy Hendrix. The front cover image is monochrome, but other than that has not been photoshopped. The font is in upper case and bold, and with the colour scheme of pale yellow, yellow and red suggests that the magazine is for a more sophisticated audience. There is a masthead and a lot of cover stories but they are neatly listed down the right and left of the magazine, unlike Kerrang!, which is a lot more busy. The front and picture also reminds me of an old style rock theme, also suggesting that the magazine is for people who appreciate old rock-older audience. I think the colour scheme for tje front cover isnt as effective as 'Q' and 'Kerrang!' because even thought the colours are similiar, the mustard yellow links with the mature theme of the magazine and I feel that the bright red has just been used to draw attention ot the magazine. This effect is similiar to 'Kerrang'! where bright yellow is used to help attract the buyer to words which might make them want to buy the magazine, such as 'Free CD'. The masthead is also fairly simple, unlike 'Kerrang' magazine which has effects to make it look shattered and give it a certain edge, Uncut is just plain white, but is given a shadow to make it look three dimensional and 'stand out'.

The contents page of 'Uncut' magazine unlike most magazine, has the contents list down the left hand side of the page so that the reader has to fully open the page to see whats inside. The contents page is fairly simple but practical, and doesnt contain things such as subscription informaton or letters from the editors. The features are at the top of the list in a larger font from the regulars which are down at the bottom. The contents page only had one picture, linking with the article on page 62, so instead of having pictures linking to the feature articles the editor of uncut simply writes information underneath the title. I think this makes the contents page look more neat than most magazine.

The double page spread for 'Uncut' magazine if for Jimmy Hendrix, and online most double page spreads in magazine, there is less editing and the layout is much more natural. The first page of the spread is of Jimmy Hendrix, posing is vibrant clothing with guns looking heroic, linking in with the article name 'Cry Freedom'. Although the picture is very posed, it doesn't look as if it has been photoshopped or that the background has been photoshopped in, giving the picture a very natural and realistic effect. On the opposite page is where the article starts. The title for it is 'Cry Freedom' which is written in lower case swirly writing which can come across as being feminine and natural. The colours are also very neutral on the page, only 2 colours of blue have been used to brighten up the title but other than that the background is a plain white with thin black text.

Kerrang!

The front cover of 'Kerrang' magazine shows a masthead, lead article, cover lines and a strap line. The front cover of Kerrang is very busy, but consists of a colour scheme of red, white, black and yellow. The colours are very effective because even though the magazine cover lines are white or black, yellow is used to contrast with the red and make certain words or parts of the magazine stand out to make someone want to buy it more e.g poster, win, over 100 gigs listed are all things which would encourage someone to buy the magazine. The font used on the front of the magazine is very bold and in upper case letters so it stands out, and the style of the masthead 'Kerrang' makes it look shattered and messy. On the front of 'Kerrang' magazine is a popular punk/rock band 'You me at Six', who are wearing black clothing to keep in with the magazine colour scheme and also with that and the way they are styled, gives an idea to people what kind of genre the magazine is. The front cover has been photoshopped so that each member of 'You me at Six' is standing in front of a white and red background which looks almost blood spattered. This also links with the lead article of the band 'Death to pop/punk, you me at six come over to the dark side'. The way they are dressed linked with the background also helps readers see that they want to be perceived in a different way, encouraging people who might not have liked there music before to but there new album, which shows the meaning behind the way the front cover of the magazine has been put together. 

In contents page of 'Kerrang' magazine, the contents list runs along the right hand side of the magazine showing their 'regulars' at the top of the page and 'features' at the bottom. The colour scheme is similar to the from cover, and the yellow is used to bring your attention to the different regulars and features they have on offer similar to the front cover e.g 'news, posters, gig guide'. The contents pages main image links with the article 'heavy fest', but 2 other images show the double page spreads of other articles to make it easier for the reader to find and give them an idea what the article is about. I think compared to magazine such as Q, that that contents page is very practical and tell you easily where to find what your looking for. The contents page also contains things such as a message from the editor and a picture of him, giving more con nations of a rock genre. Overall the front cover and contents page of Kerrang easily shows that the magazine is of a Rock/Punk Genre.

This double page spread form 'Kerrang!' magazine is for the band 'You me at Six'. The double page spread shows a picture of the bands lead singer Josh, and information introducing the article on the opposite page. The colour scheme and style is very similar to the front cover, backing up the idea that the front cover of 'Kerrang!' wasn't designed to just look good, it was to reinforce the idea that the band want to be perceived in a different way. Certain things such as the font looks like is been splattered onto the wall to give a rough and messy effect. The pose that the lead singer is made to do could also give con nations of rough and violent. The font is still very bold and upper case, and the red is used to make certain ares stand out such as when there mentioning the bands name at the begging of the article and when repetition is used with the word 'six' out of you me at six. The repetition and colour could also used to almost brainwash the people reading getting the idea into the readers head that 'You me at Six's new album isn't the same as their older ones and 'Kerrang!' readers who might not have necessarily bought the magazine or read the article might be encouraged to do so due to the change in style.

Overall, looking at the front over, contents page and double page spread for 'Kerrang!' magazine that the target audience would be around 18-25 and the lifestyles of their readers would be going out to gigs, rock/punk music, and that they aspire to be is bands and music themselves.

Q Magazine

The front cover of 'Q' magazine shows an image of cheryl cole, a masthead, lead article and a strapline. Although cheryl cole is the lead article, the front cover shows no pull quotes or any other information about whats inside the magazine, so it dosnt really give anyone who isnt a a fan of cheryl cole, an incentive to buy it. However, the overall layout of the front cover and the image of cheryl cole whipping her hair back, slightly covering the masthead 'Q' is a very effective. The colours on the front of the magazine are red, white, grey and black, which link with the certain image cheryl cole may trying to percieve but also consistantly links with most issues of 'Q' magaine, so its easily recognisable to its target audeince. Although there isnt much, the font style on the front cover of the magazine tells us more about the artist and what she is trying to acheive. With the first word 'Cheryl' in thin curvy writing which people associate with being feminine, then 'Cole Rocks' in bold upper case writing. The front cover of just Cheryl Cole, being a well know pop based musical figure, could also give people who dont know the magazine a very biased view about whats inside, when 'Q' is usually seen as a well rounded music magazine. -photoshop-

The contents page of 'Q' magazine consists of the colours black, red and white, which is similiar throughout the magazine. The contents of the magazine are neatly listed down the right hand side of the page, with pictures on the right which link to certain regulars inside the magazine. Some of the pictures show small images of the double page spreads to give the audience an idea about the article and shows whats it looks like so its easier to locate. The colour scheme of the contents page also links with what the people are wearing, with the article of page 34, the model is wearing a black t-shirt with red writing, and and hat with red and black feathers on it. I think the reason for this is that there is little white space on the page,so by linking in a colour scheme is makes the page less busy and easier for the audience to read.

The double page spread in 'Q' magazine is about artsts joining together to make a super group. The lead image on the page to the left, with all the information of the right. The thing that pulls you into the article is the title 'Is it a Bird? Is it a Plane?' because the text is bold and white, which contrasts with the background but also because it fills up most of the page. There is also a red image of a bird above the text which links with the article about artists joining up to make a super group 'Them crooked vultures'. The colour scheme is the same as most pages of Q magazine, but in this article the red and also the vulture, giving connatations of danger, which links with the text at the bottom of the page 'WARNING:CONTAINS VULTURE FACTS'. Because the name 'Them crooked vultures' is different and might be unrecognisable to some people, a red background has been put behind it to conrast with the white, and it helps the article stand out more an each red image roughly gives an idea to the audience what the article is about. The image to the right shows a member of each band staring at the ceiling linking with the title of the article 'Is is a bird, is it a plane?'. The image is also rather dark, but has been photoshopped so the background looks like it has a type of gradient, and light and shadow have been added to the picture to almost make the artists look heroic and biblical. This gives a strong idea that the artist believes they know that their super group is going to seceed and be accepted by the public, and the connontation from the vultures might give the idea that 'they are going to pick up what is left from any bands they have watched fail'. 

Overall, from what we have evaluation 'Q' gives an in depth view into different types of music. The VAL's for 'Q' magazine would be an average age of 25+ because of how in depth the magazine in. Their values would probably be their into mainstream music, and their aspirations would be to value people in music or become interested in the music industry themselves. Thier lifestle would be sociable, working class (C).

Reader Profile

Reader Profile

Social Grade: D/E – Unemployed/employed but still in education (college, university).

Age range: 17-25

V – Music and Fashion

A – Value people in music; aspire to be in a band.

L – Going out, Going to gigs, Independent, Future not entirely important
...'s

50 Cent 'Candy Shop' - Representation of Women

50 Cent ‘Candy Shop’ How women are represented throughout the video

The music video ‘Candy Shop’ by 50 Cent is based on sexual fantasies, but the way he represents women can come across in a very sexist way. The video begins with 50 Cent coming into his house and finding lots of girls dressed provocatively and instantly paying attention to him the second he walks through the door. The video continues to show women dressed up in a nurses outfit and other girls dancing seductively in tight red clothing. Even the female artists he is collaborating with is dressed up in seductive clothing, when 50 Cent is just wearing smart clothing. The way that the women act around 50 Cent is that ‘he is completely irresistible’ and they cant take there eyes off him, which also contrasts with the ‘cool’ look 50 Cent is trying to achieve, because he emotions stay completely neutral throughout the video.  The way women are portrayed throughout the video can come across as very sexist, and as a female watching it, his representation of women makes me think less of the artist. Also if women find this offensive it might cut his target market in half, with his music just appealing to men. However, at the end of the video he stops daydreaming, and then you realize its just a sexual fantasy, you cant really tell if the women in the video are the way he representations women altogether. Because the music video is based on women and not just sexuality between males and females in general, it contrasts with starts such as ‘3oh3’ who, even though they might sing provocative songs, the main focus isn’t on the women, they are the centre of attention so it doesn't offend anyone. In my opinion, I find the video offensive, not just the way 50 Cent represented the women, but because the women in the video (even though they get paid) don't mind to be represented in a certain way.

Representation of the Motley Crue in 'Girls,Girls, Girls'

Motley Crue - 'Girls, Girls, Girls'

In the music video 'Girls, Girls, Girls' by the Motley Crue, it shows that they want to be represented as 'rebelious' or 'bad' linking to the rock era. This shows in the video by:

• The clothes they wear - leather jackets, dark sunglasses, also there hairstyles.
• The setting - dark bar/club with girls dancing around (strippers) with little clothing on.
• Props - Such as the motorbikes at the beggining, immeditley giving the viewer a feel/idea of the video and music to come. Other things such as the alcohol, ciggarettes and money add to the rockstar, rebelious idea.
• The way the act - As soon as the video beggins, one of the Motley Crue members enters the bar/club and throws a knife at the table to get the existing members to move. Also the way the act around the dancing women e.g. putting money in their clothes and acting rowdy.

The Motley Crue want to be potrayed as this because of their target audience and the style of their music (heavy metal). The video and how the band wants to be portrayed also links in with the 1980's rock era. (Where rock starts didnt just play music, they had to portay a certain look to be interesting).







http://www.youtube.com/watch?v=aUMfSBssA-Q

CCN Front Cover

CCN Contents Page

CD Research

Design Brief

Design Brief

Band Name: Rumour Has It
Target Audience demographic:
What is their age range? 15-25

What other music do they listen to? You Me at Six, Paramore, Linkin Park, Fall out Boy, All Time Low. What other interests might they have? Social networking, going out, music festivals, listening to loud music. What style of clothing do they wear? Rock/Pop Style, band merchandise. Converse shoes, jeans, hats (have piercings, tattoos)

Imagery and Colour Schemes:
Create a Photoshop document of imagery you have found on the internet. (Mood board)
What imagery is likely to appear on the front cover? Should you expect to see darker colours, bright colours, and pastels, black or white? Dark Colours, rough style.  Album artwork usually links in with rock albums but I want a picture of the band on the front cover.  You would expect to see a picture of the band so it would be easily recognisable. Unlike pop albums, the background wouldn’t just be white but be in a set scene, such as a college or an alleyway (dark scene, fits with genre of music).

Type face/Font style
Create a Photoshop document of typefaces that would be appropriate.
What type faces have you found that could be appropriate?
Pop/Rock (similar to bands such as you me at six) Black and white writing, not much colour. Rough finish.  Because it’s a rock/pop band the font would also be big writing which is eye-catching, and usually will be in full capital letters (that’s what people associate with rock bands, unlike thin writing used on pop albums).

Mood Board

This is my mood-board for what I think, would be the target audience for my CD. The average things people wear, I think, when listening to rock/punk music such as 'You me at Six' or 'Metallica' would be:

• Band Merchandise.
• Converse, Vans shoes.
• Checkered Shirts
• Skinny Jeans.
• T-Shirts and Hoodies.

My CD Front Cover

This is the front of my CD cover.  I decided to choose neutral colours, such as black and white, to help link with the type of music but also, to link with the name of the album 'Inventions of the 1950's'. The album cover is of a retro TV, with the band image in the middle, turned black and white. Other than putting in a close up shot of the band, I decided to chose something that could look like it could easily be a shot from a TV programme or music show. (Hence why the band is far away and some members have heir backs turned to the camera). I think the CD cover works well, because of the main image, the CD isn't as recognisable as say, a Lady Gaga CD, but would be easier to find than a CD with band album artwork on it. Even though the CD has a very neutral back/front cover, I think that it is easy to remember and will stand out to other CD's.

My CD Back Cover

This is the back-cover to my CD. The colours consist of just black and white, and the background stipes link with the front cover. Because the band is a rock/punk style, I decided to use the main image of the band on the back of the CD (because the front image isnt very recognisable), unlike pop Cd's, which consist of picture of the main star. By turning the image black and white also gives a rock effect (deep shadows in eyes and clothes), and the font is in capitols, so stand out and is easy to read. I think the back cover is simple, but effective in its purpose (to give information on band, song names etc).