50 Cent ‘Candy Shop’ How women are represented throughout the video
The music video ‘Candy Shop’ by 50 Cent is based on sexual fantasies, but the way he represents women can come across in a very sexist way. The video begins with 50 Cent coming into his house and finding lots of girls dressed provocatively and instantly paying attention to him the second he walks through the door. The video continues to show women dressed up in a nurses outfit and other girls dancing seductively in tight red clothing. Even the female artists he is collaborating with is dressed up in seductive clothing, when 50 Cent is just wearing smart clothing. The way that the women act around 50 Cent is that ‘he is completely irresistible’ and they cant take there eyes off him, which also contrasts with the ‘cool’ look 50 Cent is trying to achieve, because he emotions stay completely neutral throughout the video. The way women are portrayed throughout the video can come across as very sexist, and as a female watching it, his representation of women makes me think less of the artist. Also if women find this offensive it might cut his target market in half, with his music just appealing to men. However, at the end of the video he stops daydreaming, and then you realize its just a sexual fantasy, you cant really tell if the women in the video are the way he representations women altogether. Because the music video is based on women and not just sexuality between males and females in general, it contrasts with starts such as ‘3oh3’ who, even though they might sing provocative songs, the main focus isn’t on the women, they are the centre of attention so it doesn't offend anyone. In my opinion, I find the video offensive, not just the way 50 Cent represented the women, but because the women in the video (even though they get paid) don't mind to be represented in a certain way.
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