How does the journalist use written language to appeal to the target audience?

‘How does the journalist use written language to appeal to the target audience?’

The journalist uses written language to appeal to the target audience by writing in a colloquial style using small quotes that are dotted around the second page of the article. Although the style is rather chatty, he uses technical words such as ‘rapport’.

‘What specific words are used?’

The writer uses words such as; fanatical, rapport (two or more people who feels in sync), eligible, garment

‘What is the overall tone and register of the article?’

The overall tone of the article is quite upbeat, because the writer describes the gig as ‘non-threatening’ and that ‘it was like the pope had come to town’…..

‘Would the words appeal to the target audience?’

The target audience for the article would usually be very sophisticated, between the ages of 25-40 so they could understand words such as 'rapport'.

‘What direct quotes are used and why?’

There are direct quotes from the writer so that the reader can hear about the experience from someone who was actually there, although it makes the article very opinionated. ‘My favourite shots are….’ And ‘If he could just get Morrissey to look at him, it was going to be his moment of glory…’

‘What descriptive language is used and why?’

The writer describes Morrissey and the way his fans act around him in a religious way by using words such as ‘fanatical’ and ‘glory’. He also says things such as ‘Everyone wanted to touch the hem of his garment’ which links with references to Jesus in the Bible, or people getting ‘healed’ if they were able to touch him.

‘How are the key design features within the article?’

The key design features mostly consist of pictures and text, mainly so at the begging of the article people are instantly familiar with the artists the article is about, also the image may link to the cover story. The second page consitsts of mainly pictures with text (quotes) pointing to the images explaining the writers experience and the point of the image. The images make the text more interesting and makes the article almost 'easier to digest', especially if the reader isnt familiar with 'the smiths'.